One Word: Share Bag Chocolates

Keep the presentation neutral and consistent. A uniform look across every gift you send reads as deliberate, which matters when clients compare notes or when the same box appears on several desks. Avoid anything that dates quickly or ties you to one season if the gifts will go out over several weeks.

A message box leans occasion-led. A name, a date or a short line such as "thank you" or "congratulations" turns a standard box into something addressed to one person. It is the safer choice when you are not sure a photo will land, for corporate Lily O'Brien's gifting for instance, or when you want the chocolates themselves to be the centre of attention.

One honest note. If the couple ask about ingredients or dietary suitability, point them to the published product information rather than answering yourself.

Presentation is worth a moment. A neutral, tidy box works across relationships, from a close friend to a professional contact you would rather not overstep with. It also spares you the guesswork of taste and colour that trips up more decorative gifts.

Quantity is the next decision, and it is where couples tend to overspend or come up short. Work per table rather than per head at first. A round of ten guests usually wants ten individual favours, plus a couple spare for the top table and any late additions. Order roughly five to ten per cent over your final count. Chocolates keep, so a small surplus is never wasted, whereas a shortfall on the morning is a genuine headache.

Keep the gift aimed at the adults, personalise it for the day, and check the detail before you order. A named box of chocolates handcrafted with a bit of provenance behind it marks a christening or an announcement in a way that feels chosen, and it gives the parents something that is unmistakably for them.